Frito-Lay Dominates U.S. Salty Snacks, But Rising Cracker Sales Could Stall Growth

Although Frito-Lay North America generated 21% of the net sales in 2013, it is PepsiCo?s most profitable division, and its revenue-growth is expected to outpace that of the beverage segments in the coming years. This is primarily why the salty-snack-making domestic Frito-Lay division is highly valued.